There is no secret that we are BMW fanatics here at Moto Networks. As an enthusiast myself, I can’t seem to help being drawn to the brand like a moth drawn to a light. That’s why it pains me to see the M-division going through its current identity crisis. And it’s probably the same reason that older M cars are now starting to skyrocket in value.
While it seems to be a hot button topic at the moment, I can’t help but talk about the current state of the M division. I’m sorry to say it, but it’s just not good. While a BMW with an M badge will never be a ‘bad’ car, it can be a car that doesn’t live up to its predecessor, which may be worse. And while there is always room to grow, BMW has a knack for leaving some seriously massive shoes to fill. That’s one of the reasons it is so painful to see BMW attempting to ‘keep up with the joneses,’ especially when they were the original Joneses.
The M cars of old were a driver’s delight. They encapsulated every aspect of driving that we love, all into one sleek and understated package. And unlike the natural progression of other autos, the old M cars never lost their flavor when the new models came out. Even now people thoroughly enjoy the E30 chassis, and it’s over 30 years old. The Germans know that a car can be incredibly fun to drive, comfortable while doing it, and have styling that is performance oriented without screaming ‘look at me.’ Or at least that used to be the case.
Thanks to an increasingly competitive market BMW seems to have lost their way, changing things up for the sake of ‘brand image.’ Once the flagship of luxury performance cars, BMW is now changing things so radically it is causing die hard BMW fans to feel abandoned. BMW has changed some of their models to a point that they are no longer recognizable. Gone are the slender, perfect size coupes and sedans. You know, the ones that allowed you to enjoy the car in the twisties, with out sacrificing your daily needs in the process. Now we have bloated chassis with so many aero details they look like a boat mated with a small jet. Then you have the new generation of M designation. An M3 coupe is now called an M4, for no reason except marketing. The new M5 is on its way and it features all-wheel-drive and only comes equipped with an automatic. I thought we already had that, and it was called an Audi?
While I stand behind the brand as a whole I just hope they see the light soon and get back to making the cars that made them the status symbol they are so desperately trying to hold on too. BMW’s M division peaked in the early 2000’s with their E46 M3 and E39 M5 models, and it’s time to get back to that. Until then we will have to reminisce on why those cars are so special, and how they are skyrocketing in value. And for that Doug DeMuro seems like the perfect person to showcase just how good that generation of BMW’s really are.