Is there such a thing as too much customization? Can you take one of the most beautiful cars ever made, the Lamborghini Aventador, and make it look cheap? Though your instincts might say absolutely not, I hate to say it can most definitely happen. Take these photos that recently popped up for example of an Aventador that has a hot pink wrap with none other than Pamela Anderson laid out across the hood. It could have been worse though, it could have been some unattractive woman instead. So at least it was the Baywatch beauty that interestingly was most likely one of the posters next to the Lamborghini poster most of us had on our walls growing up.
The reason behind this whole “Pamborghini” thing was obviously to attract attention. And so far it’s working. The car is registered in Britain and belongs to the owner of a Manchester based retail website called Missguided. Apparently they just signed Anderson to be the face of the company and they wanted to get her face next to their name in best way possible. What better way then to get a $400,000 Aventador, pick the most vibrant color available, and put the sexy Pam Anderson all over it? Then drive it through the heart of London and within 24 hrs every gearhead in the world is going to have to pipe up and talk about the automotive blasphemy taking place here.
So in the business and marketing sense, we gotta hand to the guy because it’s brilliant. However, as a long time Lamborghini enthusiast and the gearhead in me, I have to shake my head and say “that poor car”. On the bright side it’s only a wrap so it can peel off anytime. But in the meantime I fully expect to see photos of the Pamborghini all over the internet, unless someone comes up with a really good meme then it might stay with us forever.
You be the judge. Is this a crime against Lamborghini lovers and car enthusiasts? Or is this a proper way to combine and display both the beauty of the car and the gorgeous Pam Anderson together in a brilliant marketing scheme? Let us know what you think in the comments below.