Manufacturers love to tease the general public with renderings of futuristic products that will never see the light of day. BMW, on the other hand, prefers to build full models for us to oogle at. When BMW contacted Lego Technic they intended on having a replica of their flagship adventure bike – the R1200GS – built to spec. Lego Technic didn’t disappoint, but they also surprised with a concept of their own, the R1200GS hover bike. Apparently, when BMW hired their engineers they put ‘kid at heart’ in the description because they took the concept Lego’s came up with and decided it was time to bring it to life. The approach Legos Technic used was very simple, create something unique using only the same parts included in the 603 piece kit. BMW stuck to a similar mold, but certain parts had to be modified specifically for this project, this showed just how talented the young guns over at BMW Junior are.
All in all, it is an insanely cool collaboration between two unlikely companies. But the more we think about it the similarities between the two really start to show. BMW’s Head of Sales – Heiner Faust – outlined it perfectly when he said “the two companies have much in common: they both successfully combine innovation and tradition in their brands and products, providing unforgettable experiences for young and old alike all over the world.” With a brand focus like that, no wonder the GS is the best selling adventure bike on the market. Make sure you check out the Video below for an in-depth look at the hover GS concept.