Take a minute to let that soak in. It’s not a joke. Rolls-Royce debuted a brand new one of a kind model called the Sweptail and it has a price tag of $12.8 million. I can appreciate spending a ridiculous amount of money for a car if you have the means to do so. To me. it makes perfect sense to spend $4 million to own a McLaren P1 LM because the feeling of being behind the wheel has got to be an almost euphoric. The same could be said for the Laferrari, Chiron, 918, and a whole list of other vehicles. And to think that for roughly the same amount of money supposedly spent on this single Rolls Royce, you could’ve also bought the entire Holy Trinity, it boggles the mind. However, it all comes down to “different strokes for different folks” or “whatever floats your boat,” as my dad always said.
This Rolls Royce masterpiece is a prime example of a one of a kind, special edition, exclusively built machine that was built to resemble one single customer’s dream car. It’s part of a program that Rolls is calling Bespoke. And from how I understand it, Bespoke is a coach build program that allows the customer to collaborate directly with the builders to fine-tune every aspect of their car down to the finest detail. And apparently, there is no limit to what that can entail, hence the Sweptail with its staggering price tag. To simplify it down to the purest form, if you can pay for it, they can build it. As a moto enthusiast, I think that is pretty awesome, even if it’s not something I’d do myself.
There are third party builders that will do this same sort of thing, but the Bespoke program is directly through Rolls Royce. And while these aftermarket companies do some incredible work what makes them so appealing is the limitless customization possibilities. But Bespoke offers the same thing and is the actual manufacturer, so it’s sort of a no-brainer.
The Sweptail made its debut at the Concorso d’Eleganza, the same location where the new BMW Concept 8 Series. And apparently, it’s been a long time coming. The owner originally commissioned the build over 4 years ago back in 2013 and has been meticulously involved with every aspect of the build. It’s made to pay homage to the Rolls Royce classics from the 1920’s and ’30s, while also taking a few design cues from the owners second passion, yachting. It’s unknown who he is, but supposedly he has a whole fleet of custom yachts, planes, and cars, which should be expected considering the amount of money spent just on this one vehicle.
It would take a month to go through every individual detail that makes this car so unique. But to give you a basic understanding, it’s a two-door, two-passenger car that’s built on the Phantom Coupe chassis. It uses the same 6.75L V12 that’s good for 453hp and 531lb-ft of torque, and from what I understand there hasn’t been any performance modifications. That means that the $12.4 million over the base price all went towards the cosmetic enhancements.
As I mentioned before, it was meant to have a few subtle design cues resembling the owner’s love of yachting. The bottoms of the body panels are rolled up under the car with intentions of it appearing like the hull of a ship. The interior is loaded with the finest layering of the woodwork to appear like the teak floors used in yachting. And when you think about how big the car is, it may as well be a land yacht, which might’ve been what they were going for.
The Sweptail has a roof made entirely of glass which I’m sure provides an epic view of the stars when driving at night. It has a giant trunk with custom fitted luggage, and the rear window opens like a hatchback to give you access to more storage behind the occupants. As beautifully crafted as it is, I can’t imagine storing anything back there. But the owner will probably use that area for his golf clubs and think nothing of it.
With so much customization you know there has to be some “quirky cool” upgrades. One for example is the fact that once you open the massive suicide doors, you can push a button and a little drawer will pop open that perfectly holds your briefcase. Or there’s the bottom that pops up a bottle of champagne out of the center console, which happens to be a bottle of the owner’s favorite; Dom Pérignon from the year of his birth. What I thought was pretty cool was the fact that the front grill on this one of a kind car is actually the largest to be fitted on any Rolls-Royce, and even more so that it was machined out of a single block of aluminum and was hand polished to give it that mirrored finish.
Those little details are just a drop in the bucket compared to everything that went into this incredible car. And for the time being, all those upgrades add up to create the most expensive new car ever produced, by a large margin. And I don’t see that title changing hands anytime soon.